NESHCo 2026 Annual Conference

Healthcare marketing teams are facing shrinking budgets, rising acquisition costs, and rapidly shifting ad platforms. At the same time, leadership still expects growth, efficiency, and proof.

In this session, we’ll break down how one healthcare marketing leader is adapting when paid search becomes more expensive, less predictable, and harder to control. We'll talk about diversifying beyond Google, building trust across emerging channels, and evolving measurement from clicks to real outcomes like attended appointments.

Attendees will walk away with practical plays to protect performance in 2026, even when attribution is messy and resources are tight.